Yes, SEO absolutely works. However it’s not an exact science so it can work very differently for everybody. The best SEO techniques are constantly changing due to new algorithms developed by popular search engines such as Google, Yahoo and Bing! If one decides to favour particular topics or business types they are automatically going to succeed with their SEO strategies over any other businesses.
The only way you can make SEO work for your business is by using it correctly. Search Engine Optimization techniques can be deemed ineffective by many people simply because they aren’t utilizing the correct methods. In short, if you can use the best SEO practices and guidelines persistently you are going to see results for your business. An accepted practice in SEO a few years ago might be a waste of time today, so be sure to keep up to speed with the up and coming trends.
There are a handful of important trends you need to know in 2019 in order to make SEO effective for your business. Firstly, you really need to understand your audience and user intent. Tailoring text, images, video or even audio will help your SEO strategies to succeed. Even if your content is well written and perfectly optimized, if it’s aimed at the wrong audience it won’t help your business to thrive. Lastly, you need to think beyond the world of Google. Branch out and try to rank in other places such as app stores, podcast providers and video platforms; this will be your key to successful SEO strategies that actually work.