When you think about SEO for your website it’s less about the bigger picture and more about the finer details. First and foremost, you need to make sure your website is easy to navigate. In order to be recognised in search engines your website has to be, quick to load, responsive, easy to use and simple to navigate. SEO doesn’t just come down to your individual blog posts or website descriptions, the actual performance is paramount too.
Your website needs to have a specific structure, which is quite obvious when you think about it. However, this is more important to SEO than many business owners believe. When your user is having a great experience on your website it makes for an excellent SEO strategy. If you were to strip away the colors, fancy fonts and images, the website design would still be great due to its structure. When the pieces of your site fit together like a jigsaw search engines will really warm to this well.
Similarly, the longer your readers are staying on your site, the happier the search engines will be. Providing your visitors with a slick, smooth, flowing will boost you up the rankings for sure. Internal links will help you to achieve this as it makes your pages easier to navigate across and it points your audience to the most important information.
Finally, don’t forget to amend your site so it has a mobile friendly version. It’s likely your audience will be accessing your page on a mobile device and search engines will pick up on this too.