How To Pick SEO Software [COMPARISON]

Unless you’re a large SEO agency, you don’t really have the time or budget to be splurging on every single piece of SEO software on the web (’cause there’s a lot out there!). When deciding which SEO software to go with, many SEOs tend to just pick the most popular, the cheapest, or the one with the most features.

But, when we stopped to think about it, most “all-in-one” SEO software companies don’t clearly identify the differences between themselves and the competition. Which made us wonder: is one tool enough? How many features do the top tools boast, and which ones are they missing?

We made a comparison table to make it easier for you, and ourselves, to decide what features each software can perform, their pricing, and if there is a clear winner amongst them all:

SEOprofiler SEMrush SE Ranking Serpstat
Min. price/month $46 $83.28 $18.60 $15.20
Max. price/month $999.95 $399.95 $189 $2500
CONTENT
– Website auditor
– On page SEO checker
– Content gap analysis
– Indexability checker
– Readability checker
KEYWORDS
– Keyword suggestion
– Keyword spy
– Topic research
– Gap analysis
LINKS
– Link auditor
– Broken link checker
– Link monitor
– Toxic link checker
– Link suggestions
RANKINGS
– Position tracker
– Ranking opportunities
– Ranking alerts
TOOLS
– Brand monitor
– Uptime monitor
– Social media manager
– SEO checklist
– Domain research
– Log file analyzer
– Mobile SEO checker
– Lead generator
OTHER
– White label reports
– API access

Considering their prices, SE Ranking and Serpstat are decent solutions with some impressive features. SEMrush is also a great tool, but it would seem from our perspective SEOprofiler is currently the leading solution in the world of SEO and digital marketing. There is no evidence to suggest SEOprofiler is the best at everything it claims to do, nor that it is the most suitable choice for all, but we do recommend you give it a try, especially considering they have a free trial you can take advantage of.

Did we miss anything? What features do you look for in a SEO tool? Let us know!

Sebastian Hovv is a SEO consultant, blogger, speaker and author of the book, The Little White Book of SEO. With over 13 years of experience in SEO, he has become an expert in the field and a contributor to the world of digital marketing.